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How To Tell Your Business Story

The majority of employees, according to statistics, don’t trust their managers. Institutions are no longer regarded as reliable. Buyers have little faith in sellers. We don’t have an issue with selling, leading, or marketing. There is a TRUST issue. kswansonFACT: Referrals from a reliable source account for over 90% of internet shoppers’ purchasing choices. Why […]

Why a Good Storytelling Isn’t Always Enough to Win the Business

Story-driven influence has more impact. But it’s not always the best story that wins. Good Storytelling versus Good Story Selling Last night we were having dinner with friends and the woman across from me was raving about her travel agent. She told story after story about how this agent helped them out and saved them […]