If it was difficult for you to answer this question, then it would help to spend some time getting clear on exactly what your message is about.

It is more important to first understand what it is, than try to explain it in a compelling way. Many messages are not persuasive because we simply don't have a clear idea of what you are trying to say.

If this was hard for you to answer, it would help to spend some time thinking about your ideal buyer or person you are trying to influence.

The more you understand who you are trying to influence, the more persuasive you will be.

If you aren't enjoying this, there's definitely a better way. Selling is hard when we view it as selling. But sharing your story is much easier. 

When you can change the "I need to sell this" to "I'm here to help them solve their problems and I'm excited about it" you will find more joy in it. When you share your story, you are more persuasive.

If you checked a LOT of boxes, don't be discouraged. Knowledge and awareness is power.

And, yes, it is something you work at. If it were easy, you would get more results faster and easier.

The tricky part is that all these things must be done in a short amount of time, and often must change in a moment depending on where you are, and who you are trying to persuade.

The good news is that with just a little tweaking, you can power up your message in a mighty way.

And THAT is what Story Impact Academy is all about. Teaching you the formulas and philosophies that you can apply to EVERY message. And have FUN doing it. 

SMALL CHANGES, BIG RESULTS.