Take the Message Makeover Quiz - Kelly Swanson, CSP, CPAE

Step 1 of 8

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What is your message all about?(Required)

How hard was that to answer?(Required)

It only took me a minute. Easy to answer.

I took me a while, and I'm still not quite sure it explains it.

This was very hard. I was all over the place. Very hard to explain.

Check the box beside the answer that best describes how it felt to answer that question.

If it was difficult for you to answer this question, then it would help to spend some time getting clear on exactly what your message is about.

It is more important to first understand what it is, than try to explain it in a compelling way. Many messages are not persuasive because we simply don't have a clear idea of what you are trying to say.

Who is this message for?(Required)

How hard was that for you to answer?(Required)

It was easy.

This was tough, but I have a pretty good idea.

This was very hard. There are so many different types of people.

Check the box beside the answer that best describes how it felt to answer that question.

If this was hard for you to answer, it would help to spend some time thinking about your ideal buyer or person you are trying to influence.

The more you understand who you are trying to influence, the more persuasive you will be.

Where are you delivering this message and how?(Required)

What are your message touchpoints?(Required)

Vendor booth at a trade show

Sales presentation

Speeches

TED Talks

Newsletter

Social setting

Business networking event

Online marketing

Social Media

Youtube videos

Phone / customer service

Tours

Not sure

Other

Check off each box that best describes where you might be sharing your message.

Other (1)(Required)

Did you find some places where you can deliver your message that you might be ignoring?

Often there are untapped areas where you can deliver your message. It's good to have a strategy to be intentional about sharing your message.

What result are you seeking?(Required)

I'm not sure. I've never thought about it.

I want their email for my newsletter list.

I want them to check out my website.

I want them to set an appointment to talk more about this.

I want them to come to my booth to hear more.

I want them to buy my products.

I want to teach them something.

I want them to know why they need an expert.

I want to show them they have a problem and I can help.

I want them to know about other people I have worked with like them.

I want to close a sale right there.

I want them to subscribe to my channel and like my post and share my message.

I want to change what they already think about us.

I want them to pick me over my competitor.

Other

Check off all the boxes that apply to you.

Other (2)(Required)

How are you doing at getting the results you're seeking?(Required)

Great! I have more business than I know what to do with.

I'm doing pretty good.

Not so great. I need help.

I'm frustrated and ready to give up.

Pick the one that best applies to you.

And how much fun are you having?(Required)

Awesome. I'm in a groove.

Okay. It's a job. Better than other things, I guess.

I'm frustrated and not enjoying this at all.

Check off the box that illustrates how you feel.

If you aren't enjoying this, there's definitely a better way. Selling is hard when we view it as selling. But sharing your story is much easier.

When you can change the "I need to sell this" to "I'm here to help them solve their problems and I'm excited about it" you will find more joy in it. When you share your story, you are more persuasive.

How is your message landing?(Required)

They love me. I get standing ovations

I do pretty well. People seem interested.

People don't say anything at all. I have no idea.

I do a good job but I think I could be better.

My content is all over the place - not very organized - and a lot of it.

I think I might be too clinical and not as much fun.

They line up to speak with me when I'm through.

I don't get people coming up to me after.

I think I might be boring.

People come up and tell me that my story really touched them.

I feel like I'm only talking about me.

I don't really talk about them in my message.

I do a good job of showing them what this message means to them.

I share personal things about myself to connect and engage on an emotional level.

There is a lot of energy in the experience I create.

People want to know more about my product when I'm through with my message.

I tell them what it is, but I don't really tell them why it matters.

I let them know how much it means to me to do this work.

I show them how my message will transform their life.

I take a moment to get to know them.

I take a moment to allow them to get to know me.

I show them that I understand and can relate to the problem that they have.

I talk about the desire they have and how it will feel for them to have it.

I talk about the pain they are having and how it feels.

I share with them about a time I had a similar experience.

I create an interactive experience.

I have a powerful opening.

I have a powerful closing.

I have a good variety of temp and pacing in my presentation.

I am good at answering any questions they have.

I can quickly find out personal things about them.

I have a hard time being brief.

I am good at leading them to an action step.

I love writing stories.

I don't know where to get story ideas.

I don't know how to put stories together.

I wish my stories were more intentional and tied to my content.

I am a good storyteller.

My stories tend to wander.

I wish I was funny.

I think I'm too dependent on my PowerPoint slides.

I'm comfortable up on a stage or in front of a group of people.

I get very nervous speaking in public.

When I am sharing my message, I totally feel like me.

When I am sharing my message, I feel like I'm trying to be someone else, playing a part.

When I speak I don't get any repeat business.

I wish people were more engaged with my social media posts and videos.

Check off all the boxes that apply to your message.

If you checked a LOT of boxes, don't be discouraged. Knowledge and awareness is power.

And, yes, it is something you work at. If it were easy, you would get more results faster and easier.

The tricky part is that all these things must be done in a short amount of time, and often must change in a moment depending on where you are, and who you are trying to persuade.

The good news is that with just a little tweaking, you can power up your message in a mighty way.

And THAT is what Story Impact Academy is all about. Teaching you the formulas and philosophies that you can apply to EVERY message. And have FUN doing it.

SMALL CHANGES, BIG RESULTS.

Grade yourself!(Required)
A
B
C
D
F
Based on how you answered this form, grade yourself on your level of persuasion.

Would you like help on your message?(Required)
I would love an online course to teach me how to persuade through story.
I would love a small-group retreat to make over my message with Kelly.
I would love to have access to Kelly on an ongoing basis all year.
I would love private coaching.
I would love to read a book.
I would love to be added to her email list to stay in touch with what she has to offer.
I would love to have Kelly speak to our group.
Our sales team needs Kelly!
Our team needs a message/story makeover.
I need help with a TED Talk.
I need to upgrade my speech.
I need to write a new speech.
Story Impact offers many ways to help you power up your message. Check the boxes that you think you would be interested in, and one of our program coordinators will set up a free phone chat to explore opportunities.

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