The majority of employees, according to statistics, don’t trust their managers. Institutions are no longer regarded as reliable. Buyers have little faith in sellers. We don’t have an issue with selling, leading, or marketing. There is a TRUST issue. kswanson
FACT: Referrals from a reliable source account for over 90% of internet shoppers’ purchasing choices.
Why does this matter? Most of your clients base their choice to do business with you on what other people are saying about you.
Why does this matter? It indicates that your buyer believes what other people have to say about you more than what you have to say.
It implies that your firm relies heavily on word of mouth.
It implies that speaking our narrative is not nearly as important as having THEM tell it.
This indicates that you’re posing the incorrect query.
It’s time to ask “How do I tell my business story?” instead.
“How do they communicate the tale of my company?”
How do we persuade people to share our tale?
Our brand’s story is told by our customers. Although we do need to take the time to write and tell our narrative, we need to put even more time and effort into convincing THEM to do so.
So how do we go about doing this?
Get go of the notion that you are always the one telling the story. Make space in your company plan for how you’ll assist others in telling your story. It will be alright. better than okay
Give up the notion that the tale must be flawless and told in a particular manner. When the time came for me to purchase a laptop, I quickly took to social media to consult my friends about whether I should purchase a MAC or a PC. How nicely they responded to the question didn’t matter to me. Each individual shared a MAC tale. Without ever reading the product advertisements or speaking to a single salesperson, I purchased a MAC.
Consider your worth from the perspective of the customer. Your selling points may not be what you believe them to be. Frequently, the tale we tell differs from the one others do. Therefore, learn why clients choose you, use you again, and recommend you. This knowledge is important. It is the narrative THEY are narrating. Additionally, it might alter how you convey your story.
Profit from a job well done. Make sure you have a means to ask those clients how their experience was and to invite them to tell you about their interactions with you. A friendly email request works wonders, but a pre-made survey might not cut it.
Aid them in telling the tale. Don’t direct them; let them speak from their hearts. Simply ask the correct opening questions to attract people to speak. Don’t merely compel people to share your experience. Inquire about a desire or suffering they had, how it affected their feelings, how you (or your business) were able to help them fulfill that desire or cure that pain, and how they currently feel. Stories are about real people who have disputes and work them out; they are not lists of facts. Don’t forget to ask them about their emotions; in strategic storytelling, we do this for a good purpose. I’ll go into detail tomorrow. Trust me for the time being.)
Gather the information and provide reporting skills to your workforce. There are some of your stories there already. In your lobby, someone is raving about you. You receive an email complimenting you on how fantastic you are. Social media is singing your praises. Establish a habit of looking for these unplanned testimonies and teaching your employees to record them. Request permission before using their words in a quote. Ask if you can quickly record them saying something on camera. You are the one who does the work. Make it as simple as you can for them.
Create the narratives and enlist their participation. Perhaps you plan weddings and recently experienced a truly wonderful event at one of your weddings. Pen the narrative! Include your staff. The couple should be mentioned. Inform them that you would love to blog about their wedding and document the details. (Note: Watch for unique opportunities. The best stories come from these. stories that leave readers feeling quite moved.)
Include the customer in the narrative. Making them an integral part of the narrative increases the likelihood that THEY will share and post when YOU do. The best approach to draw parents to a school program is to enrol their child. identical philosophy
Tell the tale. You have someone telling your narrative, which is a priceless resource. Share it now. Motivate them to distribute it. Upload it to your website. Create a brochure with it. Share it with your team to help them stay motivated and aware of the greater vision behind what they do. It’s astonishing how a narrative can increase a worker’s enthusiasm for their job. I’ve saw it occur.
I recently attended a conference where the future of our sector and of business in general was the main focus. It was both spooky and exciting. The notion that our success would depend on who and how many people are talking about us was one of the most important lessons I learned. So get them chatting.
By the way, if you have a tale about me, please share it with me. Describe how I was able to assist you in solving a problem in the comments section below or in a referral on LinkedIn. Even better, visit my YouTube channel, where I upload more content similar to this. www.Youtube.com/kellyswanson
You probably have a consumer who is praising you right now. Find them now.